KAR / L'Art de L'Automobile heralds the birth of a new street culture. Founded in 2017 by Paris-based rare vehicle dealer Arthur Kar, perhaps the world’s most famous “used car salesman”, the label finds inspiration in the proliferation of skate and surfwear brands and the comparative paucity of fashion labels servicing vehicle enthusiasts. It is a surprising omission, as cars have always been a major part of our life stories, with trips, small details, smells, and even breakdowns relating to some of our most cherished experiences. Channeling associated emotions like inspiration, presence, performance, desire, and statement, KAR / L'Art de L'Automobile's nostalgic t-shirt designs evoke our collective auto-centric id. Rendered in pastel tones and bold fonts, they give women fresh casual options in quality, durable fabrics.