ICECREAM

Legendary producer Pharrell Williams and Japanese designer NIGO founded ICECREAM in 2004 as a branch of the duo’s iconic streetwear brand Billionaire Boys Club. The New York–based label places an emphasis on individuality in its collections of luxury skatewear, homeware, and accessories defined by bold colorways, graphic motifs, and all-over prints. No stranger to collaborations, the brand has partnered with everyone from Smino and Crenshaw Skate Club to enigmatic streetwear designer Sk8thing, who used the label’s early collections of skateboards, rugs, T-shirts, trucker caps, and jeans as canvases for his evolving visual language. With accessibility and originality at its core, ICECREAM inspires its wearers to challenge conformity and embrace self-expression.